On September 7th, 2018, Lil Pump’s official YouTube account posted the latest video Kanye West & Lil Pump ft. Adele Givens – “I Love It”. Although the video is only 2 minutes and 10 seconds, currently the number of views of the single has reached 49,336,899. Especially the characters appearing in the video are very similar to the costumes of Roblox.
Executive producer Spike Jonze recently shared with the garage magazine a sketch of the video source that included West and Lil Pump in those amazing big suits.
In one of the scenes, the man’s body is crowd into an oversized square frame. Pump leers in the foreground while a huge unit of Kanye lurks in the back.
In the third part, in which the Queen’s comedian Adele Givens stood tall in front of Pump and West, while Pump and West appear very small in front of her. Jonze outlined a deep ending: They may walk and talk and look big, but in the presence of a woman, they’re just the little guys.