Recently luxury brand Gucci launched a new Instagram account ‘guccibeauty’. It was launched by Gucci’s creative director Alessandro Michele and it is dedicated to the vision of Gucci’s beautiful world, but from the Instagram tweet, it is not only a beauty account. It is more like a gathering place for female art works and more closely related of artistic works about female beauty. It includes history as well as gender, culture and geography.
The artworks are curated from museums, galleries, and private collections, including the Uffizi in Florence, the Metropolitan Museum of Art in New York City, and the Musee des Beaux-Arts in Reims. Gucci Places collaborators have also contributed art, including the Los Angeles County Museum of Art (LACMA), which recently featured in the #TimetoParr campaign, and Chatsworth House, where Gucci supports exhibitions.
‘Guccibeauty’ presents a view of beauty ranging from vital, lifelike Egyptian portraits made 2000 years ago to popular Japanese woodblock prints representing femininity and contemporary African-American painters reimagining the canon of art history. For the Instagram account debut, art writers recount the stories behind the selected artworks.
From the perspective of art, from the different works of art from different periods and from around the world, Gucci explores the historical process of beauty development and tells us stories about beauty with different times and cultural backgrounds.