Gucci launches new Instagram account ‘Gucci Beauty’ – The Art of Beauty

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Recently luxury brand Gucci launched a new Instagram account ‘guccibeauty’. It was launched by Gucci’s creative director Alessandro Michele and it is dedicated to the vision of Gucci’s beautiful world, but from the Instagram tweet, it is not only a beauty account. It is more like a gathering place for female art works and more closely related of artistic works about female beauty. It includes history as well as gender, culture and geography.

The artworks are curated from museums, galleries, and private collections, including the Uffizi in Florence, the Metropolitan Museum of Art in New York City, and the Musee des Beaux-Arts in Reims. Gucci Places collaborators have also contributed art, including the Los Angeles County Museum of Art (LACMA), which recently featured in the #TimetoParr campaign, and Chatsworth House, where Gucci supports exhibitions.

‘Guccibeauty’ presents a view of beauty ranging from vital, lifelike Egyptian portraits made 2000 years ago to popular Japanese woodblock prints representing femininity and contemporary African-American painters reimagining the canon of art history. For the Instagram account debut, art writers recount the stories behind the selected artworks.

From the perspective of art, from the different works of art from different periods and from around the world, Gucci explores the historical process of beauty development and tells us stories about beauty with different times and cultural backgrounds.

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Title: Idealized Portrait of the Mughal Empress Nur Jahan, c.1725
Museum: LACMA, Los Angeles ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ This Indian portrait from c. 1725, at @LACMA, one of the #GucciPlaces, depicts an historical figure — the Muslim Mughal empress Nur Jahan, who married Emperor Jahangir in 1611, when Nur was 34 years old and a widow. The well-educated empress was at the peak of royal power when the Mughal empire was at its strongest, and Nur Jahan is said to have been the real authority over her husband for more than 15 years. "Though Nur Jahan be in form a woman, / In the ranks of men she's a tiger-slayer," a poem of the time described her stature, also reflected in this confident image. #GucciBeauty — @kchayka Image courtesy of LACMA

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Title: Portrait of a Lady, 1800
Author: Louis-Léopold Boilly
Museum: LACMA, Los Angeles ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ At @LACMA Los Angeles County Museum of Art, one of the #GucciPlaces, this c. 1800 portrait of an aristocratic woman is striking for its simplicity and directness. The French painter Louis-Leopold Boilly was known for his history paintings as well as his portraits, documenting the political tumult and changing society of 19th-century Paris. Here, the subject is on a level with the viewer, making serene eye contact. Her self-possessed gaze, emerging from her detailed eyes, communicates an intense individuality. Boilly’s painterly style presages 20th-century painters like John Singer Sargent and suggests a modern, accessible sense of feminine beauty. #GucciBeauty — @kchayka
Image courtesy of LACMA

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Title: Portrait of a Young Woman, 1485 Author: Sandro Botticelli (Alessandro di Mariano di Vanni Filipepi) Museum: Staedelsches Kunstinstitut, Frankfurt-am-Main ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Simonetta Vespucci was nicknamed “la bella Simonetta.” She was known as the most beautiful woman of her age upon her entrance into the Florentine court around 1470. She came from Genoa; “like Venus, she was born among the waves,” one poet wrote. But the great beauty died when she was 22. The Florentine painter Sandro Botticelli, a star of the early Renaissance, may have used Simonetta as inspiration for some of his famous paintings, including this idealized 1485 portrait in the collection of Staedelsches Kunstinstitut. Simonetta’s flowing red hair is her signature, leading to the possibility that she is also the model for Botticelli’s “Primavera,” among others. #GucciBeauty — @kchayka Staedelsches Kunstinstitut, Frankfurt-am-Main, Germany / Bridgeman Images

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