Adidas Running unveils the adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe.
Adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever.
The original adidas Ultraboost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame to meet runners’ desires for simpler, yet performance higher.
Optimized BOOST – with 20% more BOOST in the midsole compared to the first-generation adidas Ultraboost , this updated technology brings even more energy return
Torsion Spring – a lightweight construction for enhanced support on landing and a snappy transition to propel runners forward
Primeknit 360 – feels like a second skin, combining pure comfort with lightweight performance
Updated 3D Heel Frame – a stripped-back design cradles the heel, bringing the perfect mix of adaptability and support
Sam Handy, Vice President Design, adidas Running, said: “In creating the adidas Ultraboost 19, we tore up the rule book. We challenged the status quo of what a running shoe should be and how it should be created. We enlisted runners from all over our network to be a part of this process, with one goal in mind – to create the most responsive, performance-driven version of the adidas Ultraboost possible. On this journey, we literally tore apart the old model and discovered new testing, manufacturing and coloring methods to really challenge ourselves to reach our ambition.”
The adidas Ultraboost 19 will initially launch in a limited-release Laser Red colorway, with further limited-edition drops to follow in the lead-up to the global inline launch on February 21, 2019.
Source: Adidas
