Adidas Basketball today released a preview of the first signature shoe for NBA stand-out Donovan Mitchell, the “D.O.N. Issue #1”. Appropriately titled to embody Mitchell’s Determination Over Negativity, the shoe’s name also pulls inspiration from classic comic books displaying issue numbers on the front cover as a testament to Mitchell’s nickname, “Spida”. To celebrate the reveal of D.O.N. Issue #1 and disrupt the traditional sneaker unveil, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Connecticut, to select two aspiring sports writers and provide them with the opportunity to be the first to interview Mitchell about what this moment means for him and his family.
Together, the two students met with Mitchell and his family in New York City so they could witness the moment where Mitchell saw the final version of his signature sneaker for the very first time, interview him about the experience, and tell their story: