Adidas Originals debuted with the New York designer Ji Won Choi‘s capsule women’s ready-to-wear collection at the London Fashion Week and officially launched on the British Fashion Council calendar. Choi integrated her personal design concept into the sportswear style collection to add a sense of freshness to classic sportswear.
The 17 series to debut includes sportswear, jumpsuits, tights, accessories and swimwear in playful saturated shades and tonal looks in hues of lavender, dark blue, red, green, pink and black and with the classic white Adidas Originals stripe to create a visual and graphic contrast that highlights the iconic three stripe design.
Originals’ Adicolor tracksuit concept was reinterpreted using Ji Won Choi’s unique, signature stripe motif developed for her thesis collection while studying at Parsons School of Design. The iconic Originals three stripes take on new meaning extending off the garments creating a sense of movement, while also functioning as tie closures at the knee of a pant or jacket front. Presenting the tracksuit silhouette in many different variations, adidas Originals by Ji Won Choi highlights contrast: voluminous wide leg pants paired with a sleek, crisp track top or a wide-sleeve take on a track top with elongated straps.
Adidas Originals by Ji Won Choi was designed to create confidence for the wearer, but with ease; a loud statement through simple clothing.
The collaboration between Adidas Originals and Ji Won Choi is the third in a series of collaborations with emerging female designers who are reimagining iconic three stripes designs.
The collection will be available exclusively at www.adidas.com on February 23rd and will be available, globally, at adidas Originals flagship locations and select retail partners including Dover Street Market, Nordstrom, KITH , Barney’s amongst others.
