Nike partners with Animation Studios to launch Missing Link x Nike Air Max Susan sneakers inspired by Mr. Link, the protagonist of Mr. Locke’s new film Missing Link, which will be released in April this year.
The Missing Link x Nike Air Max Susan, designed by Nike VP of Advanced Concepts, Tinker Hatfield and former animator Michael Berger, translates the materials and textures of Mr. Link’s plaid suit, created by LAIKA costume designer Deborah Cook, to a Nike Air Max 1.
LAIKA studio created a pair of unique elements for Mr. Link using its professional 3D printing technology and Stratasys PolyJet 3D printing solution and Nike’s rapid prototyping. This is also evident in the shoe’s leather-wrapped midsole, cuff links and kurim fur tufts on the tongue that lend a gleefully haphazard elegance to the silhouette.
“Costume isn’t a separate entity from character design, it’s very much intrinsic,” says Deborah Cook. “If Mr. Link was wearing completely different clothes, you’d read him in a very, very different way.” Cook explains that Mr. Link’s aesthetic plays up the character’s Pacific Northwest roots and balances it with a desire to serve as playful foil to the urbane Frost.
Nike has a long-time partnership with the LAIKA studio, and while many shoes have been produced in tandem over the years, the Missing Link x Nike Air Max Susan is the first to release commercially.
The Missing Link x Nike Air Max Susan releases April 9. Missing Link arrives in US theaters on April 12 and in Europe on April 5.