Adidas Consortium has been committed to bringing together those partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Over the course of the year, four new releases will launch that “lift up” the communities, from which they came, for promoting dialogue on the preservation of local cultures.
Adidas Communitas unveil first of four consortium drops – the naked magmur runner, the first Communitas release comes courtesy of Naked, founded in 2004. Naked quickly garnered a worldwide following for its curation of cutting-edge streetwear styles aimed solely at the unique needs of female customers. They drew on the creative community of their native Copenhagen to craft an entirely new model: The Magmur Runner.
The Magmur Runner was built from the ground up and channels the ethos at the heart of Naked’s DNA. The shoe recalls a nineties golden age in the world of adidas apparel and footwear, when forward-thinking design was intrinsically linked with high performance functionality. Here, a chunky Adiprene provides expert cushioning around the midsole, on top of which sit uppers forged from technical mesh and luxurious leathers alike.
“We wanted to create a sneaker unlike any other, so we traversed an extensive range of basketball and running silhouettes to derive the best design elements we could find,” explains Naked’s Creative Director, Stine Pedersen. “This was about elevating the current chunky sneaker aesthetic – an evolution of the dad shoe that’s distinguishable as a Naked creation.” The shoe is available in two classic colorways: a monochromatic white and cream version will be available at Consortium accounts worldwide, while the version exclusive to Naked features blue accenting with the webbed three stripes rendered in sporting green.
Adidas Communitas x Naked will be available for purchase globally on March 16, 2019 for $149.95.