Inclusive of the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React, Jordan Brand’s Modern collection advances the Flight Utility design ethos of the Jordan 33 to lifestyle footwear.
In each of the Jordan Proto-Max 720 and Jordan Proto-React, a cutting-edge cushioning platform marries with Jordan Brand’s aeronautical-inspired design language to form a fresh perspective on the notion of flight.
“Similar to how we’re approaching the Jordan game shoe, we want to blend our design aesthetic with leading-edge NIKE innovation, when designing lifestyle silhouettes,” says David Creech, VP of Design for Jordan Brand. “Off-court comfort is paramount, so the benefit of Air Max 720 and React cushioning is clear.”
The featured Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React colorways will launch globally beginning April 1.
