Adidas Running and HBO’s popular TV series Game of Thrones will launch six limited-edition Ultraboost running shoes. Each inspired by the noble families and warring factions of the Seven Kingdoms and beyond The Wall. Special design and detailing come together with house colors and mottos.
Since its debut in 2011, HBO’s exclusive “Game of Thrones” has been making waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture.
This year will be the last season of the show and with the release of the eighth season, Adidas has reimagined the iconic houses and characters of Westeros in sneaker form – each carefully designed to represent the characteristics, colors and details of the heroes and villains to which they refer.
Details include their faction’s sigil on the tongue and motto on the heel tag. House motifs inspired by the show come together to create bold and distinct colorways, the Adidas x Game of Thrones Ultraboost silhouettes fuse performance-oriented footwear technology with a striking and cultural visual aesthetic.
Each shoe in the collection features signature BOOST midsole technology for unlimited energy return, a Primeknit upper for lightweight performance and the iconic heel counter for adaptability and support, as well as a variety of extravagant materials on the shoes.
The limited-edition adidas x Game of Thrones Ultraboost will be available exclusively at http://adidas.com via the Adidas app and at select retailers from March 22nd, 2019 for $180.