Converse began to pay attention on supporting artists, designers, singers and more of London and to hope to ensure that the new generation of inventive leaders have opportunity to breakthrough.
Converse has co-made a film called “Spark Progress” with five local female creatives as the symbolic beginning of Converse’s commitment to London. The program aims to follow on the film’s mantra – while others are busy deciding our future, we’re busy making our own – providing an infrastructure that will allow people working in fashion, music, skate and more to realize their potential.
As with the film, co-creation is at the heart of Converse’s London efforts. The brand will support creative projects and powerful storytelling – hosting much of the output on converse.com/london. Converse also just launched the @converse_london instagram handle, which is designed to connect local creatives and be a platform for their efforts with the brand.
In addition, a series of physical activations and workshops will take place over the course of the year. These build on Converse’s longstanding relationship with the city’s creative community – which has included providing music studio space and more – and extends opportunities to forge individualized plans to support creative ambition.