BIKETOWN celebrates National Military Appreciation Month this May with a new bike wrap design featuring an iconic sequoia green color palette and symbols representing the five branches of the U.S. Armed Forces. The design will be featured on five bikes available through BIKETOWN, the city’s public bike share system, starting today.
“As a proud Navy veteran, I know firsthand of the courage, conviction and compassion of those in the U.S. Armed Forces, and what invaluable community members they are. These Military Appreciation Month bikes are a wonderful way to celebrate both veterans and active-duty military in true Portland style,” said Portland City Commissioner Jo Ann Hardesty.
The design for the Military Appreciation Month bike was created by U.S. Marine Corps veteran Jason Cochran, a graphic designer at NIKE, Inc. and member of the Nike Military Veterans & Friends Employee Network. Cochran, who joined the company in 2014, also created the Nike SFS Recruit Backpack, a durable design inspired by military gear.
“For Military Appreciation Month, BIKETOWN salutes Portland veterans and those on active duty with a design that honors and unites all five branches of the U.S. Armed Forces,” says Cochran. “The Military Appreciation Month bike creates an opportunity to recognize the diverse group of individuals in our community who are unified by their commitment to serve. Let’s ride proudly for them this month and beyond.”
The Military Appreciation Month bike’s sequoia green and cargo khaki colors reference something that unites all military personnel: the utility uniforms, or “cammies.” Each
branch wears a different style featuring the same iconic green color, as seen on the bike frame and in the bike basket’s camouflage design.
The bike wrap design also features several military symbols, including five silver stars for each branch (Air Force, Army, Coast Guard, Marine Corps and Navy), 14 hashmarks representing the seven continents and seven seas that our military patrols, and a reversed U.S. flag honoring deployed military members. There’s even a rose representing Portland, known and loved as the City of Roses. The Military Appreciation Month bike wrap also integrates high-visibility features for safety, including the reflective silver used on the fenders, stars and logos.
“This bike is a visual and public celebration of Portlanders who have served or are currently serving in the U.S. Armed Forces. It’s an important opportunity to elevate their contribution to both our country and our city, and to spark thoughtful conversation within our community around their individual experiences and perspectives,” said Karol Collymore, Senior Manager of Oregon Social & Community Impact at NIKE, Inc.
The Military Appreciation Month bike is a collaboration among BIKETOWN, the Nike Military Veterans & Friends Network – part of Nike’s Employee Diversity & Inclusion Networks that collectively are called NikeUNITED – and the City of Portland Veterans Empowerment Team (VET). It’s the third specialty design in the new BIKETOWN Culture Collection, which debuted in February with the Black History Month bike wrap and was followed by the Women’s History Month bike wrap in March. The Culture Collection wraps celebrate some of the communities and cultures that make up the fabric of Portland, and future Culture Collection designs will be created in collaboration with other Nike Employee Networks.
The BIKETOWN Military Appreciation Month bikes join the distinctive orange BIKETOWN bikes and the other specialty bike wraps, including the BIKETOWN Community Design Challenge Collection (spring/summer 2018), the BETRUE Collection (June 2017 and 2018), and the Sneaker Collection (July 2016).
NIKE, Inc. is the title sponsor for BIKETOWN, the City of Portland bike share system that began in July 2016. As a longtime partner with the City of Portland, BIKETOWN highlights the company’s commitment to make Portland an even more physically active, vibrant and innovative city.