Stella McCartney Launched The Shared Unisex Capsule Collection

A new vision for a rising generation, Stella McCartney Shared capsule collection is a youthful, genderless exploration of an international collective linked by shared styles and activist values – expressing individuality, diversity and positivity in the face of climate change and social revolution. This spirit is personified in the campaign by a cohort of next-gen Chinese creators led by actor Leo Wu.

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Easily worn by men and women, Stella McCartney Shared remixes the brand icons with an urban energy across suiting and tailoring, soft double and trench coats, and featherless, cruelty-free puffer jackets. Footwear explores the contrast of high and low by elevating structured hiking boots with rich details, bold colours and elevated accents.

Staying true to Stella’s commitment to sustainability, jersey t-shirts and sweatshirts are made from 100% organic cotton – using up to 70% less water than conventional cotton and no toxic chemicals or pesticides. Recycled polyester was also used for the capsule collection’s parkas, reducing the need for virgin petroleum-based materials.

Stella McCartney Shared’s strong graphics arise from a collaboration with London-based illustrator and comic-book artist Will Sweeney – inspired by urban-utopian fantasies, from 70s sci-fi landscapes to Roger Dean paintings to British dub LP sleeves. The logo is also disrupted with the additions of ‘Stella McCartney Est.2001’ and ‘23 Old Bond Street – London’.