𝐀𝐌𝐈 𝐀𝐥𝐞𝐱𝐚𝐧𝐝𝐫𝐞 𝐌𝐚𝐭𝐭𝐢𝐮𝐬𝐬i’s Fall-Winter 2020 campaign was shot in collaboration with the famous Italian fashion photographer Paolo Roversi. These photos were taken in his legendary Magic Box, the photographs resonate with his poetic yet modern approach, telling the story of AMI’s core values of love, respect, and inclusion. The collection is now available on amiparis.com and in AMI stores.
𝐀𝐌𝐈 𝐀𝐥𝐞𝐱𝐚𝐧𝐝𝐫𝐞 𝐌𝐚𝐭𝐭𝐢𝐮𝐬𝐬i’s founder Alexandre Mattiussi was born in 1980, studied at Duperré fashion design school in Paris.
After formative experiences in several fashion houses-traveling between Paris, Milan and New York-the designer decided in 2011 to launch his own brand: AMI.
Created in Paris and inspired by this city ever since, AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi.
AMI captures a particular type of the French capital’s nonchalance, one that is relaxed, authentic, and friendly.