PUMA and today’s most sought after creative artist collective KidSuper Studios will release their first collaboration this week. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy and unbridled passion of football with the creativity and innovation of art.
The collection stands out with retro tailoring, bold prints, vivid color combinations, and “KidSuper Studios” signature doodle aesthetics. Key styles from the collection include a tailored jacket and pants, graphic t-shirts, jerseys, track jackets, sweatshirts, accessories, sneakers and more.
Hand drawn football sketches are used in an all-over graphic print for the PUMA x KidSuper Tailored Jacket and Pants. The jacket includes a 2-button, single-breasted closure, breast pocket, and patch pockets on front for storage solutions. The pants have front slip pockets and a back-welt pocket for storage solutions with an elastic waistband with belt loops for customized comfort. This football inspired collection would not be complete without a PUMA x KidSuper Football Jersey, available in a brightly colored striped version with dove sketching overlays and a more subtle, black striped version.
The footwear in the collection features an unfinished look with raw edges, exposed foam, and zigzag stitching and seams. Colorful accents come from a mix of prints, doodles, and embroidered elements in a retro, multi-colored palette. PUMA’s Style Rider, Nitefox, Cell Dome Sock, Oslo City, and Wilo were all given the KidSuper treatment.
To support the release of the collection, KidSuper Studios in partnership with PUMA created a limited animated series called “SCRAM.” Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun, and Lil Tecca, the 7-episode series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega, the kids are unknowingly exposed to superpowers, which they will need to figure out how to use.
The first collaboration between PUMA and KidSuper drops on PUMA.com, at selected PUMA stores and retailers on September 17.