It is the Haute Couture collections that tell the story of Giorgio Armani’s journey, his sense of freedom, his independence from fleeting trends. The Privé collection, presented for the first time at Palazzo Orsini, the heart of the Atelier where the clothes are born and take shape, pays homage to the city of Milan.
“Couture is rooted in fashion history. It represents the pinnacle of creativity and sartorial skill, but is a world available only to very few. Today, through the democracy of the Internet, we are able to offer a front row seat to everyone.” – Giorgio Armani