NIKE, Inc. has acquired Datalogue, a leading data integration platform start-up based in New York. Datalogue is Nike’s latest acquisition to enable its consumer-led digital transformation.
“Our CDA strategy focuses on accelerating how we connect with consumers to better serve them personally at scale,” said John Donahoe, President and CEO, NIKE, Inc. “The acquisition of Datalogue builds on our digital momentum by enhancing our ability to transform raw data into actionable insights in real time and across the enterprise.”
Founded in 2016, Datalogue has built cutting-edge and proprietary machine-learning technology that automates data preparation and integration. With this acquisition, Nike will be able to integrate data from all sources — including the company’s app ecosystem, supply chain and enterprise data — in a fast, seamless, easily accessible and standardized platform.
Datalogue’s team will be integrated into Nike’s Global Technology organization.
“We’re excited to be joining Nike and adding our passion and expertise to accelerate the digital-first advantage the company has built,” said Tim Delisle, Datalogue CEO.