The COVID-19 pandemic has had a major impact on the fashion industry globally, and China is no exception. With lockdowns in place and a shift to working from home, China has seen a rise in pyjama-clad fashion trends. People are ditching their usual formal wear for more comfortable options, and pyjamas have become the new trendsetter.
It’s no longer just about lounging around the house in pyjamas, people are taking it to the streets and making pyjamas the new everyday attire. Pyjamas are being paired with slippers, sneakers, or even heels, making them the perfect combination of style and comfort. It has become a trend to wear matching sets of pyjamas and make it look stylish.
The rise of video conferencing has also led to the rise of the “Zoom Pyjama Look”, where people are putting more effort into looking stylish on their top half, while keeping the bottom half comfy with a pair of pyjama pants. It has become a trend to dress up your top half and keep your bottom half covered in comfy pants.
In summary, the COVID-19 pandemic has had a major impact on the fashion industry in China, with pyjamas becoming the new trendsetter. People are ditching their usual formal wear for more comfortable options and pyjamas have become the new everyday attire. From streets to video conferencing, pyjamas have become the new norm in fashion trends.