Nike Opens New York Flagship Store and Launches Nike Speed Shop

Nike NYC, House of Innovation 000, located at 650 Fifth Avenue, covers 68,000 square feet in the heart of New York City.

Nike recently opened a new flagship store in New York, offering breakthrough and personalized features and responsive spaces and experiences on every floor. Throughout the process, consumers can enjoy a deeply customizated, easy smart and seamless service.

Nike NYC also launched the Nike Speed ​​Shop to enable shoppers to shop as fast as online. You can browse the Sneaker Bar with store athletes, or you can read local data by number – your choice. NikePlus members can order items by phone and store them in the store’s lockers, ready to pick up at any time.

The fourth floor contains the sneaker laboratory – the world’s largest Nike footwear. From the performance edge of the razor to the instantly recognised classic style.

Customised and open, the top-level Nike Expert Studio is a model of one-to-one service. Local Nike members can book in-store and Nike App, which is the fingertip of the customer. Whether preparing for a marathon or finding a suitable winter sneaker for New York City, NikePlus members can work with Nike experts to find the right product and work together to create a personalised experience.

Powered by Nike digital commerce data, and similar to the makeup of a Nike Live store, the Nike Speed Shop delivers frictionless, on-the-go access to NYC favorites.


The Nike Speed Shop is the quickest way for local shoppers to access the gear that’s most important to them.


Easy-to-navigate shopping is heightened by offerings like the Nike Sneaker Bar and Pick Up Lockers that allow NikePlus members to reserve items on their phones, and have their products held for them at an in-store digital locker.
At the Nike Arena, consumers will have access to core pieces from Nike’s seasonal collections; at opening, the space will play host to a uniquely activated Nike By You customization space.


A dizzying array of customization options are available at The Arena’s maker’s space.


The Nike Zoom Fly 2, part of the new Nike Noise Cancelling Pack, is ready for a personal touch.
The latest selection of men’s, women’s and young adult attire is continually rotated throughout the store.


With Shop The Look, you can scan the code at the foot of a mannequin and shop the entire outfit, which can then be purchased immediately through Instant Checkout.
Unsure whether it’s the look for you? Use the app to request a store athlete to secure a fitting room while you browse the rest of the floor.

Nike NYC, House of Innovation 000, opens November 15. The store is open seven days a week, from 10:00 AM – 8:00 PM EST.

Source: Nike

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