Gucci launches ‘To Gather Together’, the next chapter of Chime For Change campaign created by Gucci’s creative director Alessandro Michele and Italian visual artist MP5 appearing on the ‘Gucci Art Wall’ in New York. Building on its six-year legacy of funding more than 425 non-profit projects with 156 partners in 89 countries, directly benefiting more than 570,000 girls and women globally and reaching more than 3 million family and community members, Chime For Change will support new projects with global partners working to empower the next generation of leaders and realize a more equitable world.
Under the banner “To Gather Together”, “Chime For Change” released its new campaign identity with a call to the global community to unite in support of gender equality and self-expression. In striking yellow, black and white graphics designed by visual artist MP5 silhouettes of human figures, unidentifiable by gender or other labels, stand together.
Gucci publishes the first issue of the Chime Zine, celebrating the community of global voices speaking out for gender equality and self-expression, edited by Adam Eli and art directed by MP5 and featuring contributions from activists, artists and writers around the world including, Model Hanne Gaby Odiele writes about being born intersex and her campaigning to end intersex surgery on infants and children. A poem written about Joan of Arc in 1429 captures the joy and optimism she brought to French citizens. The Chime Zine will be available at the Gucci Wooster Bookstore in New York, the Gucci Garden in Florence and select bookstores worldwide. Additionally, in partnership with 1 Granary, the zine will be distributed to universities in Belgium, Finland, France, Israel, Italy, Ukraine, the United Kingdom, and the United States.
At the same time, Gucci also released the short film “The Future is Fluid” in partnership with Chime For Change, which was shorted during the Sundance Film Festival, directed by Jade Jackman and produced by Irregular Labs as a companion to The Irregular Report, a biannual report on and by Gen Z. The voices in the film represent this generation’s tenacity, curiosity, empathy, optimism and hope, redefining and representing the world through a prism of fluidity captured by the 24-year-old English director .