Sports company PUMA is looking to its past for a new internally curated collection to celebrate the heritage and future of the brand. The first season of PUMA x PUMA takes inspiration from PUMA’s football legacy, using the classic 1968 KING boot as the centerpiece, using key design elements for a modern, lifestyle-focused collection.
Using original PUMA KING elements, the collection celebrates the icon in a dual-gender collection. The menswear is adorned with PUMA KING branding, while the women’s line takes the classic logo and reimagines it into a new PUMA QUEEN concept. This lineup of apparel and footwear features 90’s inspired graphics with modern details like reflective prints and techy trims.
The footwear takes direct design elements from the PUMA KING through stitching lines on padded uppers and unique detachable tongue construction. The Centaur KING is a new progressive style reworked with knitted sock construction and football-inspired details. The shoe is an aggressive mash-up of PUMA archive inspiration and high fashion design elements in an all-black design with a white formstrip.
The Kyron QUEEN takes a fresh silhouette and adds football-inspired details for a versatile look in a white leather design with blue accents. The collection also includes the Mile Rider QUEEN and Future Rider KING, both transformed through the lens of football for this collection.
The extensive apparel line continues to celebrate the icon behind the collection.
The PUMA KING Jacket and Track Pants in black and the PUMA QUEEN Jacket and Track Pants in white offer timeless tracksuits for both genders with concept branding. The PUMA KING Jersey features a graphic all-over print with the KING graphic reflective print on the front in a dryCELL fabric made to wick moisture away. With a graphic all-over print, reflective print on the front, and a tight fit, the PUMA QUEEN Cropped LS is the perfect item to add a statement to any outfit.
The PUMA x PUMA collection when it drops on PUMA.com, PUMA stores, and select retailers on September19th.