The Nike LeBron Watch program kicked off last season, merging inspired on-court colorways and digital engagement through the SNKRS app. As part of Nike’s new LeBron Watch program, LeBron James unveiled special player editions (PEs) in last season that pay homage to the iconic athletes and Nike shoes that have inspired his career.
As the program continues for its second year, LeBron is cracking open more storylines with the LEBRON 16.
As a lifelong fan, LeBron James says he has always been drawn to the competitive spirit and the legendary figures of sport. When he was growing up in the ’90s, he’d watch whatever game happened to be on TV and quickly learned the nicknames of his favorite athletes as well as the specific Nike sneakers they wore.
For LeBron, those sneakers represented a piece of the athlete he could touch, even if they weren’t always accessible to him in Akron. Even to this day, these memories still drive him.
The Latest Shoes
LEBRON 16 “King’s Throne”
The design takes after a rare, special-edition colorway of the Nike LEBRON 9, created with a golden lace lock inspired by artist Gabriel Urist’s original design from 2012, floral patterning and a black base. James will wear the shoe tonight at the NBA All-Star Game.
LEBRON 16 “SB White”
An updated take on a player-exclusive Nike Zoom LEBRON III, this shoe represents LeBron’s otherworldly on-court attributes, from his clairvoyant passing to his bruising strength at the rim. James wore it on Christmas Day 2018 against the Golden State Warriors.
