Prada is named 365, Prada Fall/Winter 2018 Advertising Campaign – Prada Neon Dream is shot in the bright lights of Las Vegas – its collection explores the adventures of the night.
Translating the visual identity of the Fall/Winter 2018 Prada women’s wear campaign into moving image. Neon Dream is a short movie featuring model Amanda Murphy, and starring Hollywood actress Sarah Paulson. Here, Murphy is a mysterious heroine, while Paulson plays multiple incarnations of one character. Both women moving constantly through the glowing nocturnal landscape of Las Vegas and its famous Sunset Strip in an ever-transforming narrative.
The 3-D flaming shoes that appeared inside give a new meaning to the “high heels” on the 18th fall show. They introduced the 3-D rotating flame in detail. This redesigned shoe was originally a 2012 one. The design is crafted in smooth patent leather with a curved wedge heel, while the ankle strap and wedge heel feature a vortex flame design that is eye-catching.
Kendall Jenner posted a photo of her casual jeans with Prada’s orange flame sandals on her Instagram, bringing the shoes back to the public’s sight and promoted the trend of these newly designed flaming shoes. They are definitely one of the most popular styles of the season.