Italian Luxury Fashion House Moschino and the analog video game The Sims officially announced the collaboration. Jeremy Scott will host his annual Palm Springs Desert Party with The Sims™ to celebrate the launch of a new capsule collection.
This capsule collection inspired by the popular life simulation video game franchise, and will feature iconic motifs from The Sims reimagined as Moschino Couture pieces, will launch a whole collection of ready-to-wear items and accessories such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a Uni-Lama T-shirt, including Moschino items with pixelated designs and a limited run of eight Moschino x The Sims items.
The special items highlight the freedom of self-expression and creativity that both the Moschino brand and The Sims franchise are known for. One item from the capsule collection, a Freezer Bunny hoodie, will also be released after the event within all of The Sims current Titles including The Sims 4, The Sims Mobile and The Sims FreePlay with more game-related announcements to come later this year.
“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” said Jeremy Scott, Creative Director of Moschino. “That concept emulates what I get to do for each collection at Moschino As I create a fantasy universe of spectacular storylines and characters.”
This capsule collection will be available at Moschino boutiques worldwide as well as Moschino.com on April 13th.
Source: Business Wire