๐๐๐ ๐๐ฅ๐๐ฑ๐๐ง๐๐ซ๐ ๐๐๐ญ๐ญ๐ข๐ฎ๐ฌ๐ฌi’s Fall-Winter 2020 campaign was shot in collaboration with the famous Italian fashion photographer Paolo Roversi. These photos were taken in his legendary Magic Box, the photographs resonate with his poetic yet modern approach, telling the story of AMIโs core values of love, respect, and inclusion.ย The collection is now available on amiparis.com and in AMI stores.
๐๐๐ ๐๐ฅ๐๐ฑ๐๐ง๐๐ซ๐ ๐๐๐ญ๐ญ๐ข๐ฎ๐ฌ๐ฌi’s founder Alexandre Mattiussi was born in 1980, studied at Duperrรฉ fashion design school in Paris.
After formative experiences in several fashion houses-traveling between Paris, Milan and New York-the designer decided in 2011 to launch his own brand: AMI.
Created in Paris and inspired by this city ever since, AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi.
AMI captures a particular type of the French capital’s nonchalance, one that is relaxed, authentic, and friendly.
