H&M is teaming up with the iconic British streetwear brand Kangol and award-winning singer-songwriter Mabel to launch a 31-piece streetwear fall collection that includes everything from belt bags to oversized knitwear and puffer jackets, and—of course—the signature Kangol bucket hat.
“Kangol is excited to work with H&M and Mabel on this collaboration. The collection perfectly captures the essence of Kangol today, full of fresh updates on streetwear style,” says Hamish Morjaria, head of Brand Partnerships and Licensing at Kangol.
“It’s the ‘90s streetwear attitude updated for today, a style that Mabel has made her own,” as Emily Björkeheim, H&M’s head of Design at Divided, puts it: “Kangol x H&M collection feat. Mabel is a dream collaboration for us at H&M, uniting an iconic streetwear brand with one of the most authentic and genuine young music artists around.”
This is the ultimate collection with everything for fall. “There are so many hits, from the famous bucket hat, to the slim midi dress and fall’s hero piece, the puffer jacket,” says Emily—who also made sure the collection features oversized knitwear and cropped roll neck knitwear. True to its streetwear roots, this collection also has oversized Kangol logo tees and a full set of accessories, like the world-famous Kangol bucket hat, the boxy cross-body bag with a Kangol branded strap, a Kangol tote shopper bag and the Kangol logo belt bag. Kangol-branded socks are made to be seen, and the look is finished with Kangol scrunchies.
Kangol is a legendary label of streetwear, instantly recognized for its kangaroo logo and iconic bucket hats. An English brand founded in the 1920s, Kangol’s bucket hats became an essential part of the look that evolved from ‘80s and ‘90s hip-hop culture. It’s the same authenticity that today makes Kangol a streetwear wardrobe staple for fans all over the world.
https://www.youtube.com/watch?v=VS3K-Gz6nJw&feature=emb_title
Mabel is one of the most in-demand stars in the world right now, with over half a billion streams of her tracks like Don’t Call Me Up, Mad Love and Boyfriend. She writes her own songs and defines her own style, a headstrong attitude of creativity and self-respect that touches everything she does. “I am so proud to be part of this self-made generation of young people finding their own voice no matter who they are or where they come from,” says Mabel.
The Kangol x H&M collection will be available in select stores and at hm.com from September 17.
A week before the collection drops, Mabel will reveal on Instagram Stories a new interactive video for her track Bad Behaviour . Fans and followers can use six Kangol x H&M exclusively made filters to star in their own totally unique self-produced version of the music video and share their videos with other members of the self-made generation around the world. The filters will be available on H&M’s Instagram channel from September 10.
